"Great product"

Great product, lots of space, comfy to wear. The side pockets are a great bonus! Would recommend to any new mama.

"Very happy"

Very happy with purchase. My 3 year old loves his bag, especially Zip. It's a great size too.

"Easy to order and received on time."

Easy to order and received on time.

"P1 backpack"

Bought as a backpack for starting p1. This one is a brilliant size as I felt a lot of what we looked at were far too big. Lovely quality and very cute design, my daughter is as pleased as I am!

"Great customer service"

Great customer service, what I ordered went out of stock but I was emailed to check if I was happy to wait (which I was!) and they honoured the offer as I ordered as a bundle which was so kind!

"Great all round"

Easy to use website, ordered item with discount code.
Customer services advised me of delivery date.
Bag really stylish, roomy and well made

"Brought two kids back packs for a…"

Brought two kids back packs for a recent holiday abroad, bags were a big success, small enough for the kids to wear easily but big enough for everything we needed to fit in them. Kids love the fun designs and will now be used for school.

"Lovely backpack"

Lovely backpack. Excellent customer service

"All perfect"

Very quick delivery and the quality of products seems great.

"Well designed, but doesn't last"

We were given the George eco Changing Backpack Grey for our little one. In the beginning I was very happy with it. It is well designed, has all the pockets I needed to keep everything organised, and worked great. However, in less than 2 years the carry strap, then one of the shoulder straps completely broke. The stitching came undone and rendered the backpack useless.

I like to think we are gentle to average users. We definitely did not abuse this bag as after almost two years it still looks good. But given the cost of this bag, I would have expected more from the product. We would have been better off purchasing a 'regular' backpack, which from my experience lasts 4+ years.

I am sorry to leave this review, as the bag served us well when it worked, and generally looks good even after 2 years. But unfortunately when it did start to show any sign of age it quickly became unusable, well before the time it should have.