"Down to earth and easily digestable"

The New Customer Bible" serves up straight talk on winning and keeping customers. It's like a business coach in book form, pushing you to adapt and thrive instead of sitting back. The real-world examples of big brands failing to evolve drive home the need to stay on your toes. While aimed at bigger businesses, even new entrepreneurs can find gems here about using tech and tracking the right numbers to make smarter moves. It’s a practical guide for anyone serious about upping their business game.