Our mission is simple: help pets (and their humans) lead healthier, happier lives through better design. We believe that thoughtful design enhances the important moments you share with your pets. Inspired by simplicity, our products are modern and minimal, but we take time to focus on function-forward elements that make your life a little easier – including our custom, one-of-a-kind hardware crafted to be more secure, easier to use, and sleeker than conventional premium pet products. We make products good enough for you, but more importantly, good enough for your dog. We source the absolute best materials ourselves in order to ensure every item is made to human-grade standards.