HiwayHifi is one of the largest independent electronic retailers based in the heart of London, providing a wide range of domestic appliances through our brick-and-mortar retail stores and our eCommerce store you're visiting now. Our buying power and stock holding gives us the ability to offer top brands at extremely competitive prices, but our service philosophy has much in common with a smaller store. Though our range of stock and variety of brand relationships might put us on a par with some of the biggest electronic retailers, there's nothing more we like to do than spend some one-on-one time with anyone that visits us, so we can talk about what's right for them. Our motto is that our customers are our greatest assets. We believe you have the right to professional, knowledgeable service, variety of choice AND the best price. So we don’t try and compete with stores with a range of locations. We just go one step better, with one impressive showroom, a wide variety of products and specially trained staff - which you'll find at our show rooms, on our telephone mail order service and running our comprehensive online electronics retail operation. Over the last four decades, we’ve built up a strong base of both trade and retail customers who appreciate our commitment to service and value. We’re now one of the leading suppliers of electronics and domestic appliances to the BBC, The British Council, Metropolitan Police, The Foreign Office, diplomats and various film production companies, as well as schools, colleges & hospitals, nationwide. We pride ourselves on meeting every possible expectation from our customers, which is why we're delighted to be part of RETRA. We retail only in great value electronics and have authorised dealer status with all brands we carry in stock. We hope our site is useful to you in shopping for electronics.