"Excellent customer service, good selection and knowledgeable staff."

I had chosen Sportfish on several fishing friends recommendations as being good value and having an excellent range of fishing tackle. As a complete novice I had chosen a fly rod and reel outfit that was competitively priced and a good brand as well as some accessories. Unfortunately the rod was not in stock and I needed the set urgently.
On contacting the store Chris Ryan immediately reviewed the situation and phoned back as promised 5 minutes later. He has sourced an alternative and got it to the courier to be delivered next day. As well as taking time to pass on some advice around rods and reels. It was excellent service and definitely went above and beyond late on a Friday afternoon. Thanks Chris and I will both use you again and recommend you to my friends.

"Good quality and speedy delivery"

Good quality and speedy delivery. Definitely one of my go to sources for fly tackle.

"Cheaters! Want to make pay twice for shipping"

I ordered a Big order. They couldnt deliver one item and sent the order items without informing me about this missing item.
2 days later, they Got this item back in Stock. They removed that item from my order and told that i had to create a new order and pay shipping once again.

Slow answering also. Customer service for this Company does not exist.

----
UPDATE
As Ian says, i asked if it was possible to add additional items to the order.
As Sportfish.co.uk needed to sent me one item, this would make sense.
They should sent the order anyways and therefor i could save money on shipping - and they could earn even more on additional sales. But no...
Toni from sportfish.co.uk replied and cancelled my order instead and told me, that i could not add additional items. And then he cancelled my missing item, and told me that if i still wanted the item, i had to pay shipping and create a new order.