"Positive communication and trusty dealership"

Related to sterling motors I ca say that are good trusty dealers which try to sell good cars with decent price. My experience was a positive one, although in the end I have not bought the car. In my case the situation was a bit weird as I went there, seen the car, drive it , like it and wanted to buy it. In that moment I’ve been told that car wasn’t ready as one of the lights on the dashboard was staying with few more second on than was normal. They keep the car with them for couple of days to try to sort this issue, and due to extension of this period, not having a car, I needed to go on some other offers. I liked this attitude to not sell a car which was not ready. They could’ve sold to me as I have not noticed that error on cluster. So very trusty, I say. The communication was good, but it was only me who was calling, but always receiving an answer from the other end ( I’m understanding a bit this situation as they are receiving awful amounts of calls all day long). The deposit was returned in minutes after confirming to them that I’m no longer buying the car. Neim was very good and helpful and definitely in the future I will go to them for next car (hopefully the next one will be withou lt any issues).

"Well run family business"

Well run family business, honest, polite and can't do enough for you. We have used them for years, ranging from cheap run arounds and luxury cars.My son also bought a car from them. Nice showroom with a good range of cars. Would recommend them to anyone.

"Fantastic service from start to finish"

Fantastic service from start to finish! Car was very clean and tidy and competitively priced. It needed some work doing on it before I took it and they did it without question. High levels of integrity and great people to deal with, would happily buy another car from them and recommend them to friends and family.

"I had been looking at a BMW X3 on the…"

I had been looking at a BMW X3 on the website gave them a call went to have a look at it owner said here are the keys have a look around it start it up see if you like it no hard sell left me to it after asked for test drive gave me keys I gave him my identification off I went lovely car returned bought it lovely drove home in it same day the staff are lovely people made you feel welcome made us a coffee I would definitely use them again

"Fantastic guys"

Fantastic guys, 100% recommend !

"We recently purchased a BMW X3 from…"

We recently purchased a BMW X3 from Coventry Sterling Motors Ltd, and the experience was nothing short of exceptional. From the moment we arrived, the team made us feel comfortable and valued. What truly stood out was their understanding of our family needs. They graciously allowed us to install two car seats and take both our children along for the test drive. This level of consideration is rare and made a huge difference in our decision-making process.

The staff were knowledgeable, patient, and never made us feel rushed. They answered all our questions and made sure we were fully satisfied with our choice. The BMW X3 is perfect for our family, and we couldn’t be happier with our purchase. We highly recommend Coventry Sterling Motors Ltd for their outstanding customer service and genuine care for their customers’ needs.

Thank you for making our car-buying experience a breeze!

"Smooth sailing from start to finish…"

Smooth sailing from start to finish buying a car from these guys, I throughly recommend this garage, even got a coffee and a digestive biscuit!!!

"Awesome people to deal with"

Awesome people to deal with, answered my questions promptly, politely and above all knowledgeably. Nayim and his partners deserve all the credit they get and I wish them every success. I will definitely return for another vehicle.

"Excellent company"

Recently purchased a Range rover from this company, having searched for weeks, Nayim was so helpful, not pushy, answered my million questions on watts app, and arranged for delivery of the car to myself over 200 miles away as was unable to collect!
Had an issue with a leaky windowscreen obviously beyond there control, but was sorted and repaired promptly!
Can't thank them enough, and highly recommended 👌

"Naeem and the team are the best"

Naeem and the team at sterling motors are absolutely phenomenal.

Bought our 2nd car from here, there was an issue with a brake pipe after 2 months which I made Naeem aware of and he sorted it out for me within a few days at no cost to myself.

The team are trustworthy and aren't pushy at all. Super friendly and can't recommend them enough.

I've told them we will purchase another car from them in future (which will be our 3rd purchase from them) the first car we bought was a c-class merc coupe for my mum in 2021 and had 0 problems withh it and runs amazing.

I recently purchased a e class e350 coupe which has been phenomenal which had the recent brake pipe change from naeem.

Will definitely purchase a 3rd car from them in future. Thanks again Naeem.