THE COTTON®, a British brand offering the world's finest cotton clothing for men. Shop thecottonlondon.com for premium clothing & accessories. Free UK Delivery! The Cotton® offers the world's finest collection of luxury cotton clothing for men. We have beautifully tailored Italian formal and casual shirts, Italian chino trousers and shorts, classic wardrobe staple t-shirts and polos, luxurious bathrobes, handmade belts, premium Sea Island cotton socks, finest cotton boxers and much more.Quintessentially a British brand, we pride ourselves on understated luxury, unmatched elegance, minimalist design, utilising luxurious high-end cotton fabrics, modern technology, skilled artisan craftsmanship, and a superb customer experience.