PitPat is a pet wellness company that creates products and services to support and inspire pet parents to keep their dogs, happy, healthy and safe. PitPat began because we recognised that our relationship with dogs has changed. The traditional animal-owner relationship does not apply. Dogs are no longer possessions but a member of the family and we’re no longer owners but pet parents. Naturally, we want to keep them happy, healthy and safe by giving them the best care possible. But with so much to consider and so much conflicting and contradictory advice, pet parents are overwhelmed. That’s where PitPat comes in. We take away the guesswork and give pet parents the confidence to know they’re doing the right thing for their dog. Our connected world means we’re there for pet parents through every step of their dog’s life. We're removing the guesswork with propositions that inform, inspire and support pet parents to make better, more individual choices, that improve the lives of not only their pets but all pets. Reliable GPS tracking with no subscription Food that’s good for you, good for your dog and good for the planet Uncomplicated Insurance that rewards healthy dogs Affordable activity monitoring to keep your dog healthy So don’t worry pet parents, we got you! What's the bigger picture? Well, one day, we see a future where having a little device on your dog’s collar that helps you look after them better will be the norm. We see a world where pet care is active not passive, proactive not reactive and individual not general. Need more convincing? The population-level insights we’re gathering from the hundreds of thousands of dogs that have already joined us are going to completely revolutionise pet care. So having a PitPat doesn’t just benefit your dog but all dogs!