Healthy Pets Insurance was founded in 1996 by Mark Effenberg, as Chief Executive of a pet-loving business insuring the UK's cats and dogs. Today, Healthy Pets, which was founded before Google, is an established participant in the £1 billion-plus UK pet insurance market. Based in Petersfield, Hampshire Decades on, the fact that we are a leader in online insurance and know how pet owners think gives Healthy Pets Insurance, as of 2017 part of The Ardonagh Group of companies, a distinct advantage. We talk cats and dogs, and we truly understand that pets really are members of the family. Being internet-based with a team of understanding pet specialists available over the phone, means we can offer high-quality cover at more than competitive prices. Because we are efficient, agile and specialist, and we know pets and their needs from our own experience, Healthy Pets has one of the highest renewal rates in the pet insurance industry because, in our view, whether it's the opening contact or dealing with a complex claim, we know how important it is not just to hear our customers, but to listen to every woof and meow. Mark has always been a dog owner, and it was his experiences as a "pet parent" back in the mid-1990s that caused him to establish Healthy Pets Insurance - for the simple reason that he could not find an insurer at the time who truly understood the bond between a dog and its owner, and, speaking to friends, he found it was much the case with cats too.